Is Jonathan?s Starbucks Card a Slick Marketing Campaign? [Internet]

You know that Starbuck's pay-it-forward idea hatched by Jonathan Stark? The one where you buy a coffee with a card and add money for the next person. Well, it may be a viral marketing campaign, not some feel-good social experiment. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/dPGsdZXE3-Y/is-jonathans-starbucks-card-a-slick-marketing-campaign

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