This is the second post in a series of posts dedicated to the Quick Service Industry (QSR). I previously wrote about a Blast from the Marketing Past. Today, we?re discussing why 2012 is an excellent year to get on board with franchising. Enjoy!
More and more people these days are wanting the freedom and satisfaction that comes with being your own boss and running your own business. But as romantic and inspiring as it may sound, going out on your own can prove to have some serious pitfalls. This is where the idea of the franchise fits in.
Buying into a franchise allows you to have both the freedom to run your own business while getting in with a company that is already offering market tested products. A great example of this is the Subway sandwich business because it appeals to a wide variety of customers, from children to health conscious adults.
Trying to decide if this is the right step for you? Check out these 5 excellent reasons to get on board with a franchise in 2012.
1 ? Flexible ways to finance. For the most part Franchisees have an easier time getting financing than someone who is trying to start up a business solely on their own. This is due to the fact that with a franchise you already have the established company, trademark and customer base. Even better news is that several lending institutions specialize in franchise loans, catering almost exclusively to franchising, which is, right now, experiencing a 10-12 percent growth rate each year!
2 ? Provided Training. Often times companies will provide you with a month long training program. These can be held either at their corporate HQ or at any of the actual franchise locations. This is yet another excellent advantage you get from working with an already well- established company. Training like this really helps the business owner maintain a smooth work flow and helps address any beginner mistakes.
3- Corporate Identity and Market Awareness. The third benefit here is that not only are you buying a business, but rather an entire system. that is already in place. This method will help keep productivity and sales up while providing customer confidence. This also certainly helps with removing a lot of trial and error that so many small business owners must confront.
4 ? Have A Higher Chance of Success. Buying into a franchise is considerably different from starting a business from scratch. A benefit of this approach is that if you follow the system already put in place, it increases your chances for revenue and, of course, success. Also, typically franchises involve less risk then starting a? mom and pop? type business, on your own.
5- Get a Great Support Base. When you get on board within a franchise system, you can also reap the benefit of having a great support structure in placeand your franchiser is never more then a phone call away to answer your questions or concerns, or to even get in touch with other franchisees.
A final thought is regarding advertising. This is yet another great advantage, as most of this will already be done for you. If not, there will be a solid, marketing campaign system, in place for you to use. Are you interested in more information? Make sure you contact us.
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